SEO is a complex service, and it’s easy to get confused over which puzzle piece goes where and how it contributes to the entire picture that is your SEO strategy. Whether you’re outsourcing your SEO needs to an agency or would like to do it yourself, there are four core points a solid SEO strategy should address.
An SEO strategy should contain the following:
- Website content that answers customer’s questions
- Website content and an HTML structure optimised for user/search engine friendliness
- A website structure that is technically sound and can easily be crawled and indexed
- An online network to boost the website’s search engine reputation
Content that answers customer’s questions
Search engines value website content that tells customers what your business does, where it does it and how much you charge for it. It also values visual or written proof like ratings, testimonials or before and afters. This ensures that a customer who searches for what you offer will land on your website and find what they’re looking for, ending their search journey.
Website content and an HTML structure optimised for user/search engine friendliness
Now that you have content that answers a question, you need to make sure it’s been optimised for customers and search engines. This means it should have keyword optimised blogs, home pages, page titles, URLs and meta descriptions. It should also be structured logically, telling customers exactly what to do next.
A website structure that is technically sound and can easily be crawled and indexed
This is SEO at its most complex and it involves the unseen technical components of your website. This ensures that the programs deployed by search engines that decide your website’s ranking and how and when it appears in results can crawl, index, adapt and structure your website for customers and for search engines.
An online network to boost the website’s search engine reputation
Your website will be judged and ranked according to how the rest of the internet perceives it. This means building links to other relevant, popular websites that make contextual sense and that expand on your business’s offering and its authority in the field.
As you can see, getting your SEO going truly takes a village. This is why creating a strategy that gets it right requires a dedicated SEO expert to pull it all together.