It would seem Google is not set to slow down its unofficial and official releases of changes to their search engine in 2018.
Google officially announcing that it has already made live whats called the "Mobile First Indexing Update" which they had been testing for the last 18 months. We have already seen a few unofficial updated to the core algorithm this year having some massive on flow effects to sites with skimpy content, as well as the other updates like the Google’s Snippet Change.
We sort of half expecting something soon, though many of us believed it would be some time after the official July Mobile
But no Google is keeping SEO's and the Web Developers on there toes this year. But what does this mean for you the consumer? Well if you own a website you will have been informed via your Google Search Console of the changes.
Don't call it Mobile first Index, but indexing
Google said they "continue to have one single index that we use for serving search results." "We do not have a "mobile-first index" that's separate from our main index," Google added.
So basically instead of indexing your desktop version of your website it will index your mobile versoin, so this means you need your mobile version faster and for a lot of peoples websites that hasn't been a priority, so its best to check you sites speed using either Pingdom's tool or using the use WebPagesTests Mobile speed checking tool.
Lets Recap these major points from the Official Press release
Google posted these main bullets as a recap to this roll-out you can read the full post here at Googles Webmaster Blog:
Mobile-indexing is rolling out more broadly. Being indexed this way has no ranking advantage and operates independently from our mobile-friendly assessment.
- Having mobile-friendly content is still helpful for those looking at ways to perform better in mobile search results.
- Having fast-loading content is still helpful for those looking at ways to perform better for mobile and desktop users.
- As always, ranking uses many factors. We may show content to users that’s not mobile-friendly or that is slow loading if our many other signals determine it is the most relevant content to show.
The Year of the Mobile
Its shaping up to be a massive year of changes in the SEO landscape, it already has been since January this year. So if you have noticed your rankings slipping or even vanishing, or in general you over all traffic has been down since last year. We can help, we are happy to offer you a free local SEO audit, just fill out the form below and you'll have it back in 10 mins.
If you want to see how we can improve your traffic and rankings let us know, and contact iOnline today.