Many businesses fall into the trap of thinking that creating a website is the first and only step to getting that all-important first place on Google’s search. Unfortunately, it’s not that easy, which is why you need to pay close attention to search engine optimisation (SEO) best practices when you are designing a website.
Here are some reasons why you need to design your website with SEO in mind:
Cut down on even the slightest possibility of spam
Remember that you can’t just dump your website full of keywords, and think that will do the job. If there are too many keywords, or they are not organised well within title tags, meta descriptions and presented within context in your text, search engines will often classify the website as spam. Remember that you can further strengthen your content with visuals and video, which will make it easier for you to rank.
Make your users happy
User friendly website are also about more than just an easily navigable website. You should also look at factors such as loading times, and how the elements on the site itself are presented.
Get your index going
One of the best ways to ensure that your website climbs the search result rankings, is to ensure that your site has an index-friendly sitemap. An index will tell search engines that the site exists, and should be taken into consideration when search queries correspond to its content.
Content is king
Speaking of your site’s success, providing your visitors with fresh, relevant and easy to read content is one of the best ways to become well ranked, and trusted amongst your visitors. New, well written content synergises with your site’s indexing and continuously gives search engines new information to gather, and being a reputable source of information makes it more likely that quality backlinks will be used that point to your site, further increasing your ranking results.
Being mobile friendly is a must
This design decision does not strictly deal with SEO, it will have a huge impact on your website’s success. Mobile internet access has become just as important as desktop. This means that if you have a website that isn’t designed for mobile screens, you’ll be losing out on thousands of potential visitors.
If you need any information regarding designing your website according to SEO best practices, or are in the Brisbane of Gold Coast areas and want to find out more about our services, don’t hesitate to contact us today!